Roast my Product Episode 5: Loom video recording web application

Redesigning Loom
Katy Wirz using Loom Screen recorder

Roya Farrokhzade

3 min read
Jan 29, 2024


In the fifth episode of "Roast My Product," the hosts, Roya, George, and Colin, tackle a unique challenge. Unlike previous episodes where they redesigned a product to demonstrate improvements, this time, they decide to roast Loom before diving into the redesign process. Loom, a popular screen recording and video messaging platform, has revolutionized the way teams, including startups in Switzerland , communicate and collaborate remotely. However, the team has identified some issues with the platform, particularly regarding workspace organization and privacy concerns. In this blog post, we'll explore their discussion and solutions while also shedding light on how the principles of Lean Startup, finding business partners, and achieving product-market fit play a crucial role in the Swiss startup landscape.

The Initial Concerns

Roya begins by sharing her experience with Loom. She highlights the positive impact the platform has had on their team's collaboration but expresses concern about not having her own workspace. This lack of individual workspace organization is a common issue faced by startups in Switzerland when dealing with remote team collaboration. Despite creating her account, Roya finds herself added to Colin, Katie, and Lewis's workspaces, making her question the organization and privacy of her videos.

Colin explains that Loom is designed for users to have workspaces and spaces within those workspaces, but the lack of clarity and control over privacy settings troubles Roya. She's uncertain about which videos are truly private and which ones can be accessed by others – a critical concern when dealing with sensitive information in a startup environment.

Roya's Security and Privacy Concerns

Returning to the discussion, Roya proceeds to demonstrate her frustration with the lack of individual workspaces, which makes her uncomfortable when dealing with sensitive client videos – a common scenario for startups in Switzerland dealing with client data and intellectual property. She points out that her current workaround involves asking colleagues to share their access, which leads to a lack of clarity and potential privacy breaches.

George also raises a valid concern about the cluttered user interface when viewing shared videos. He suggests a cleaner, more focused design to enhance the user experience – a recommendation that aligns with Lean Startup principles, emphasizing streamlined processes and user-centric design.

Redesigning Loom with Lean Startup Principles

After discussing these issues, Roya, George, and Colin delve into the redesign process, applying Lean Startup principles to their approach. They propose a solution where each user has their own workspace, resolving Roya's primary concern while promoting efficient organization – a key factor for startups in striving for lean operations.

To address the privacy issue, they recommend adding a clear indicator in the workspace or spaces to signify whether content is shared or private. This enhancement provides users with better visibility and control over their video accessibility, aligning with the Lean Startup principle of rapid feedback and iteration.

The team's redesign efforts aim to streamline the user interface, reducing the clutter and distractions that George mentioned earlier. This will create a more user-friendly experience when viewing shared videos – a crucial aspect for startups in Switzerland looking to optimize their workflow.

Finding Business Partners and Achieving Product-Market Fit:

In the startup world, finding the right business partners can be a game-changer. Collaborative efforts often lead to innovative solutions and more significant market impact. Lean Startup methodology also stresses the importance of early customer feedback, which resonates with the process of finding the right product-market fit. Think we might the right fit for you?

Leveraging Lean Startup principles, startups can fine-tune their products or services to cater precisely to the needs of their target audience. This iterative approach aligns with the our commitment to precision and perfection.


In this episode of "Roast My Product," the team at Loom uncovered several essential issues related to workspace organization and privacy settings, which are relevant not only to their platform but also to startups. While they enjoy using Loom for its collaborative features, they emphasize the importance of addressing these concerns to enhance the user experience.

Through their redesign efforts and the application of Lean Startup principles, they propose solutions that address these issues effectively. The team's willingness to explore and improve the product demonstrates the power of user feedback and iterative design in creating a better user experience.

By sharing their thoughts, concerns, and solutions, Roya, Georgi, and Colin provide valuable insights for Loom's development team and offer startups a glimpse into the world of product design and improvement. With a focus on enhancing security, privacy, and usability, Loom can continue to empower remote teams, including startups, to communicate and collaborate effectively while achieving the elusive product-market fit.

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